Rewrite headline, update About section, add website and newsletter links
Lay out StelCor and OFFi Belize. Stake in the ground.
Photo from job site or property with caption connecting to a principle
Set up Substack/Beehiiv, write welcome email, add signup links everywhere
One thing that went wrong or one hard decision. Short story format.
Add ventures section, email signup, remove/deprioritize coaching
Write down 2 LinkedIn and 1 Instagram idea for next week
Connect ultra running to business building
Quick video from your day — job site, OFFi listing, morning run
What you're building and why you're writing about it. 300-500 words.
Construction costs, real estate trends, or why local manufacturing matters
Comment on 10 posts. Thoughtful comments that add perspective.
Photo from run, caption connects to discipline in business
Review engagement data, adjust Week 3 topics
Challenge assumptions about building in Belize, ICF, or Caribbean real estate
3-5 slides or 30-second video on StelCor or OFFi topic
Go deeper on one topic. 500-700 words.
Real data from StelCor or OFFi. Specifics build credibility.
10 more thoughtful comments. Reply to all engagement on your posts.
Answer a question about Belize, business, or training on camera
2 weeks of data now. Plan around strongest content.
Why Belize. Why you chose to build there. What it costs.
Photo of finished product — wall going up, listing sold, shipment out
What happened across StelCor and OFFi. Learnings. What's next.
Repost highest-performing post with added context
10 comments. Reply to all. Follow up on DMs and connections.
2 min or less. Talk to camera about building businesses. Post on IG + LinkedIn.
Share a revised belief based on real experience
Find a podcast, send a short pitch. Under 150 words.
Count everything. Posts, subscribers, growth, engagement. Write it down.